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BIO
Telecommunications and high-tech giants like Microsoft, Hewlett-Packard
and Sprint have been depending on Katie Hopkins' advertising acumen for
over fifteen years. A long-time creative in San Francisco, Katie brings
a deft hand to the management of integrated advertising campaigns, including
print, mail, radio, interactive and other media.
Her lifelong study of art enables her to bring a humanizing influence to
the advertising of many traditionally "hard" industries. And
her experience with Northwest Airlines, Radisson Hotels, Calistoga Beverage
Company, KeyBank, Visa, NestlÈ, and other consumer accounts has
schooled her in painting the aspirational image while going for the sales
jugular.
You've seen her work in the ADDYs, Echo Awards, San Francisco Examiner,
the American Graphic Design Annuals, the Creative Annuals, and on Ads of
the World.
When not hard at work Katie is often seen on the beaches around San Francisco,
being walked by a large black dog.
RESUME
Creative Director: Publicis Dialog. San Francisco. 2006-2007
Associate Creative Director: Publicis Dialog. San
Francisco. 1999-2006
Responsible for the creation of direct response concepts and executions
for direct response print, mail, DRTV, radio, collateral material, general
outdoor, brand advertising, and brand management. Managed and assigned
appropriate teams to projects. Worked with clients and project initiation
teams to ensure that assignments are strategically thought out. Worked
with clients and senior project initiation teams to spot and exploit
creative opportunities. Maintained communication with the Executive Creative
Director
and other senior agency members (Account, Web, Media & Planning)
on strategy development. Helped build and approve schedules and creative
briefs.
Presented ideas to clients. Ensured that all creative work was conceptually
powerful, accurate, strategically on target and well designed. Reviewed
and mentored direct reports. Clients included Microsoft, Sprint, Nextel,
Hewlett Packard, 3Com, eBay, Nortel, Siebel Systems, Wells Fargo, UnitedHealthcare,
Calistoga Beverage Company, Kashi, Nestlé, SF Climate Challenge,
and Guide Dogs for the Blind.
Senior Art Director: Brann Worldwide. San Francisco. 1999
Responsible for the creation of direct response print, mail, outdoor,
and collateral material. Worked closely with Copywriter and Production
Manager
during concept phase of projects. Provided direction to photographers,
illustrators, actors, re-touchers, etc. Met all deadlines. Ensured that
all work was in compliance with client graphic standards. Strategically
and visually aligned creative with brand. Clients included Visa, PeopleSoft,
and Wells Fargo.
Senior Art Director: J. Walter Thompson. San Francisco. 1998
Member of the startup team for the direct division of J. Walter Thompson,
a national effort towards integrated marketing. Managed the direct efforts
in San Francisco, reporting to the New York office. Responsible for the
creation of direct response print, mail, outdoor, and collateral material.
Coordinated directly with the brand work on major national campaigns.
Client: Sprint.
Art Director: Carlson Marketing Group. Minneapolis. 1996
Developed direct response and loyalty campaigns. Designed campaigns that
grabbed attention, resonated with the target audience and effectively
delivered the marketing message. Leveraged and complied with brand standards
and
strategy on all accounts. Clients included Northwest Airlines, Sprint,
Hallmark, and Raddison Hotels.
Art Director: Wyse Advertising. Cleveland. 1994
Designed direct and branding campaigns involving mail, print, outdoor,
collateral and other printed material. Clients: KeyBank, Realty One,
Cleveland Cavaliers, Cleveland Clinic, Stouffer/Renaissance Hotels, East
Ohio Gas,
Kaiser Permanente, Sherwin Williams, Applebee’s, and Smuckers.
Awards & Honors
ADDY Awards: 1 Gold, 6 Silver, 4 Bronze (San Francisco), 1 Gold, 3 Silver (Regional)
Creativity Annual Volumes 35, 36, & 37
1 International Echo
Graphic Design Annual 2004
Microsoft Partner of the Year 2004
San Francisco Examiner Article on Calistoga campaign
ADDY Award Judge
John Caples International Award Judge
Education
Studied Graphic Design at Kent State University 1988-1993
CONTACT
email: katie@khopkinscreative.com
tel: (415) 989-8634
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